One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Podia
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and give you an inside look about the way the system works for you and your company.
General Overview Kajabi vs Podia
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that enables users to boost their careers using just 1 site. It does everything–from creating courses, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so that you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you can also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the leads to input their email addresses. Once you’ve got these speeches, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you are able to process payments through the site. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi because of its relatively higher pricing, it will offer advantages in the future since it requires no transaction costs and you will have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. Among the most troublesome things to understand if you are not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These tutorials are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi vs Podia
If you are having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please note that if you get just the Kajabi Basic Plan, their team won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can choose from 4 different sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your attendees.
- If you want to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi vs Podia
As soon as you have made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply have to type questions and choices in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Podia
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for people who wish to elect for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they want to review but don’t want to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Podia
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. By doing this, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members don’t need to go somewhere else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community can be a standalone item, those people who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables him or her to move it to the top of the feed.
In general, the Community capability is an advantage provided by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your greatest one-stop shop for your online business today.
Based on your preference, Kajabi offers options regarding how you can go about in allowing the course materials to be accessed by your students. You can either allow your students to access all of the lessons at once, drip feed them over a period of time, or lock them. This last option tends to increase engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content gradually instead of pouring it all at one time. Kajabi has this feature to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription since it prevents the students from downloading and seeing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all the classes. This is a fantastic way to set up their minds to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Kajabi vs Podia
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. In this way, you’ll know at what stage your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi vs Podia
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful array of course analytics tools that you could use to create better videos in the future.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code so as to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There’s also the problem of the lack of an image bank when you choose to upload a photo. Suppose you want to add an image in your blog which you already have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so once you need that added to another post, you’ll have to get it in your computer or in Google Drive or you will need to download the image again.
This activity admittedly can become rather tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You understand how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, then you must actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the option to create an upsell. This contributes to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Podia
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying customers. This is in fact an improvement on the renowned sales funnels where a great number of prospects would lead to a considerably smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, in addition, it provides a mini checklist on the left side of the panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your offer and maybe in time will convince the person to finally buy the product.
Due to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Podia
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for this offer, the product you will include, as well as the cost. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you will have lots of options concerning bundles and payment option.
From there, it is going to direct you to a page which will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your products for a certain number of days. It also provides you the option of how many times you will bill your customer.
It also allows you to choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi vs Podia
Pricing isn’t among those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi vs Podia
The lowest priced Kajabi plan starts at $119 if you choose to be billed annually. If you opt for the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s certainly a good place to start out, but we do not recommend it if you’re really serious about developing your small business. The plan limits you to only three courses and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important advertising tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi vs Podia
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Podia
The best reason to consider this grade over the Basic Plan is the three important characteristics which aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you are serious about developing your business, you will require the support of your fellow founders so that you can tap in their audience as well. This is one of the easiest ways to develop a following because you’re reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those that aren’t doing well on the examinations. Kajabi vs Podia
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi vs Podia
Now this is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We would wish it would also be unlimited just like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Aside from the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi vs Podia
If you are someone who’s not new to the course-creating organization, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your current members have to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Kajabi vs Podia
Conclusion Kajabi vs Podia
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a superb tool to have to manage your business from conception to selling.