One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Shopify
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your company.
General Overview Kajabi vs Shopify
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to sell online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which allows users to boost their careers using only 1 site. It does everything–from creating courses, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so you can profit from the action. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you could also do so by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the leads to enter their email addresses. Once you’ve got these addresses, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you are able to process payments through the site. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your whole business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the long run since it requires no transaction costs and you will have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates the majority of the fundamental tools in their system to enable content creators to do their work in a single platform. Among the most troublesome things to understand if you’re not that tech savvy is how to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Kajabi vs Shopify
If you’re having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you will find an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located in the upper right side. From there, you can choose from 4 different sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase discipline and engagement among your attendees.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings which are called categories. They’re set in a gray background. They just serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi vs Shopify
Once you have made your primary online course skeleton, it’s time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after every lesson presented. You just need to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Shopify
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for those who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but do not want to see the videos again. If you opt just for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Shopify
Kajabi understands that it is important to have a place where students and members can discuss about the subjects presented in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Based on your preference, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option allows the admin to release content gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students would not be overwhelmed with all of the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi vs Shopify
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. This way, you’ll know at what point your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi vs Shopify
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual students and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful variety of course analytics tools that you can use to create better content in the long run.
1 way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code so as to run your business with Kajabi. However, you might want to start researching about fundamental coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize that photo unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you need to add an image into your blog that you currently have in one of your other articles. You would not be able to get that picture in the upload option, so once you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you will need to download the image again.
This action admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you have to actually remember the tag you want to add it under. Kajabi does not provide you with the list of previous tags you have used. So you will need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to create an upsell. This contributes to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Shopify
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is extremely powerful in generating leads and in following up on these leads to turn advertisements into sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your offer and maybe in time will convince the person to finally buy the product.
Due to automation, this is done without you working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Shopify
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Thus, it has incorporated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the courses. Instead of selling them separately, you have the option to provide them as a set.
Moreover, you can choose if the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will prompt you to choose a title for that offer, the product you will include, as well as the price. Take note that at this stage, you can just choose 1 product, but do not worry because in the subsequent pages, you will have a great deal of options concerning bundles and payment choice.
From there, it is going to lead you to a page which will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to try out your products for a specific number of days. Additionally, it provides you the option of how many times you will bill your customer.
It also allows you to choose the currency you want the price to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi vs Shopify
Pricing isn’t one of the strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Kajabi vs Shopify
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you opt for the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s definitely a great place to begin, but we do not recommend it if you’re really serious about growing your small business. The package limits you to only three courses and one site, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important marketing tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi vs Shopify
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Shopify
The best reason to consider this grade over the Basic Plan is the three major characteristics that aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you decide to seek help from other influencers to advertise your products. This measure allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow founders so that you can tap into their audience also. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who are not doing well on the examinations. Kajabi vs Shopify
As a creator, we know that you are not in the business to only make money. You would want your products to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on the following course, you can be certain help is only an email away.
Pro Plan Kajabi vs Shopify
This is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to handle three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be unlimited like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed annually.
Besides the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi vs Shopify
If you’re someone who’s not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all of your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your current members have to reset their passwords because those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi vs Shopify
Conclusion Kajabi vs Shopify
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the beginner to easily grow his eLearning business.
There are not much technical skills required to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your online business from conception to selling.