One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Simplero
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and give you an inside look in the way the system works for you and your company.
General Overview Kajabi vs Simplero
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you would like to sell online courses, Kajabi is a fantastic place to do your business in.
Kajabi is an online course platform which allows users to boost their careers using just one site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you can also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into clients by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to enter their emails. Once you’ve got these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the website. You can do all these without having to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer advantages in the long run since it requires no trade costs and you will have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do all their work in one platform. One of the most troublesome things to understand if you’re not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These guides can be found in both text and video format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorials.
Customer Support Kajabi vs Simplero
If you are having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you will find an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located at the top right side. From there, you can pick from four distinct kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings that are called categories. They are set in a gray background. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi vs Simplero
As soon as you’ve made your primary online course skeleton, it is time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Plan with all its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content that you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Simplero
One area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for people who wish to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document which you think may be useful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they would like to review but don’t need to see the videos again. If you opt just for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Simplero
Kajabi understands it is important to have a place where members and students can discuss about the topics introduced in the course materials. By doing this, they could have access to valuable information not only from the course creator but also from their fellow students.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone product, those people who are hesitant to purchase the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
In general, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option allows the admin to release content slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check whether a new content material was posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the lessons. This is a fantastic way to condition their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi vs Simplero
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video stats. This way, you’ll know at what point your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi vs Simplero
The data generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your movie and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools which you can use to create better content in the long run.
One way to keep people interested in your products is to give them a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to understand how to code in order to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you decide to upload a photo. Suppose you need to add an image in your blog that you already have in one of your other posts. You would not be able to get that picture in the upload option, so once you need that added to another post, you’ll have to have it in your computer or in Google Drive or you will need to download the picture again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags for your posts. You understand how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, then you must actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the price setting alone, you have the option to make an upsell. This contributes to a prompt which will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Simplero
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a large number of prospects would lead to a considerably smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that particular pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, it also provides a mini checklist on the left side of the panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on these leads to turn advertisements to sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince the person to finally buy the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Simplero
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to promote the products. Instead of selling them individually, you have the option to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will prompt you to decide on a title for this offer, the product that you will include, as well as the cost. Take note that at this stage, you can just choose 1 product, but don’t worry because in the later pages, you will have a great deal of options in terms of bundles and payment choice.
From there, it will direct you to a page that will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to try out your products for a specific number of days. Additionally, it gives you the choice of how often you will bill your client.
Additionally, it lets you choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi vs Simplero
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, generally, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi vs Simplero
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s definitely a good place to begin, but we don’t recommend it if you are really serious about developing your small business. The package limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t contain some of the most important marketing tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi vs Simplero
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Kajabi vs Simplero
The best reason to consider this tier over the Basic Plan is the three major characteristics that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you decide to seek help from other influencers to advertise your products. This measure allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow creators so you can tap in their audience also. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who aren’t doing well on the examinations. Kajabi vs Simplero
As a creator, we know that you’re not in the business to just make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi vs Simplero
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to handle three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to two million. We would wish it would also be unlimited like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed yearly.
Besides the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi vs Simplero
If you are someone who is not new to the course-creating organization, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is the way to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your current members need to reset their passwords since those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi vs Simplero
Conclusion Kajabi vs Simplero
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which enables even the novice to easily grow his eLearning enterprise.
There are not much technical skills required to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.