One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Squarespace
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and give you an inside look about how the system works for you and your company.
General Overview Kajabi vs Squarespace
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to sell online courses, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform which allows users to enhance their careers using only one site. It does all –from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online courses and market them so that you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to input their emails. Once you’ve got these speeches, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it will offer advantages in the long run since it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do all their work in one platform. One of the most troublesome things to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These tutorials can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorial.
Customer Support Kajabi vs Squarespace
If you’re having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.
However, please note that in the event you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you’ll find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can choose from 4 distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost discipline and engagement among your students.
- If you would like to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Squarespace
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Package with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to students who do not do well on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You just need to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Squarespace
1 area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for people who would like to elect for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you want to add a document that you think may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they would like to review but don’t want to watch the videos again. If you opt just for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Squarespace
Kajabi understands it is important to have a place where students and members can discuss about the subjects introduced in the course materials. This way, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. However, with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community may be a standalone item, those people who are hesitant to buy the entire course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the ultimate one-stop shop for your online business today.
Based upon your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all the classes at the same time, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there is a requirement to complete a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials gradually instead of pouring it all at one time. Kajabi has this capability to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in coming back to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the students from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so the students wouldn’t be overwhelmed with all of the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi vs Squarespace
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video content stats. This way, you’ll know at what stage your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi vs Squarespace
The data generated here is the average percentage of the whole video that audiences actually watched. Some students would elect to see only the first part of your video and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student may keep the video in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools that you could use to create better videos in the future.
1 way to keep people interested in your products is to give them a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to learn how to code in order to run your business with Kajabi. However, you may want to start researching about basic coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize that photograph unless of course you hire somebody to do it for you.
The text wrap can also be a cause of headache because just like the picture on top of the post, you can not edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image in your blog which you already have in one of your other posts. You wouldn’t be able to get that photo in the upload option, so when you want that added to a different post, you’ll have to get it in your computer or in Google Drive or you will have to download the image again.
This action admittedly can become rather tedious, and it’s one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You know how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you must actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Squarespace
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying clients. This is actually an improvement on the famous sales funnels where a large number of prospects would lead to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that particular pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on these leads to turn advertisements into sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your offer and possibly in time will convince that person to finally purchase the product.
Due to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Squarespace
We must point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market their products through affiliate marketing. Thus, it has integrated the vital tools for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Rather than selling them separately, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new offer, it will ask you to choose a title for this offer, the product you will include, as well as the cost. Take note that at this stage, you may only choose 1 product, but do not worry because in the subsequent pages, you’ll have a great deal of options in terms of bundles and payment choice.
From there, it will lead you to a page that will permit you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to test out your products for a specific number of days. Additionally, it gives you the choice of how many times you will bill your client.
Additionally, it lets you choose the currency you would like the price to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi vs Squarespace
Pricing is not among those strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi vs Squarespace
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a great place to begin, but we do not recommend it if you’re really serious about developing your small business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t contain some of the most important marketing tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi vs Squarespace
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi vs Squarespace
The best reason to consider this tier over the Basic Plan is the three important features that are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you decide to seek help from other influencers to advertise your products. This measure allows your audience to grow and enables you to reach out to more people who can be potential customers. When you are serious about growing your business, you’ll need the support of your fellow creators so that you can tap in their audience as well. This is one of the easiest ways to grow a following because you’re reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a little more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who are not doing well on the assessments. Kajabi vs Squarespace
As a creator, we know that you are not in the business to just make money. You would want your products to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi vs Squarespace
This is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to 2 million. We’d want it would also be infinite like the lower tiers because you’re paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Aside from the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for people who have a good quantity of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi vs Squarespace
If you are someone who’s not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your existing members have to reset their passwords since those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Kajabi vs Squarespace
Conclusion Kajabi vs Squarespace
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the beginner to easily develop his eLearning enterprise.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.