One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Wix
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi has to offer and provide you an inside look about the way the system works for you and your business.
General Overview Kajabi vs Wix
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you would like to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online class platform that allows users to boost their careers using just one site. It does everything–from creating classes, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online classes and market them so you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you could also do so by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the leads to enter their emails. Once you’ve got these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client wants to buy in, you are able to process payments through the website. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your whole business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi because of its relatively higher pricing, it will offer advantages in the future since it requires no trade costs and you will have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in one platform. One of the most troublesome things to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials are available in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi vs Wix
If you are having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll get an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From here, you can choose from 4 different sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase engagement and discipline among your attendees.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a couple of headings that are called categories. They are set in a gray background. They simply serve as organizational tools. The important matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Wix
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson introduced. You just have to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Wix
1 area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but don’t need to see the videos again. If you opt only for a description, then it allows the students to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Wix
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. This way, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. However, with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone product, those who are hesitant to buy the entire course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables admin to move it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your online business today.
Depending on your taste, Kajabi offers options regarding how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials gradually rather than pouring it all at one time. Kajabi has this capability to allow the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students would not be overwhelmed with all the classes. This is a good way to condition their heads to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi vs Wix
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video content stats. This way, you will know at what stage your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi vs Wix
The information generated here is the average percentage of the whole video that viewers actually watched. Some students would opt to watch only the first part of your video and jump into the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical variety of course analytics tools that you could use to create better content in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to learn how to code in order to run your business with Kajabi. However, you may want to start researching about fundamental coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and unless you learn how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you need to add an image in your blog that you already have in one of your other articles. You would not be able to get that photo in the upload option, so once you need that added to another post, you’ll have to get it in your computer or in Google Drive or you will need to download the picture again.
This action admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You know how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, then you have to actually remember the tag you want to add it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt that will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi vs Wix
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a large number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, it also provides a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is extremely effective in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your offer and maybe in time will convince the person to finally buy the product.
Thanks to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Wix
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Therefore, it has integrated the essential features for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the courses. Rather than selling them separately, you have the choice to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will prompt you to choose a title for that offer, the product that you will include, and the price. Take note that at this stage, you may only choose one product, but don’t worry because in the subsequent pages, you will have a great deal of options in terms of bundles and payment option.
From there, it is going to direct you to a page that will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to test out your products for a specific number of days. It also provides you the option of how many times you will bill your customer.
It also allows you to choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the cost of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi vs Wix
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi vs Wix
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s certainly a great place to start out, but we do not recommend it if you’re really serious about growing your small business. The package limits you to only three courses and one site, and you may only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not contain some of the most important advertising tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi vs Wix
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi vs Wix
The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you decide to seek help from other influencers to advertise your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential buyers. When you are serious about growing your business, you’ll require the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following since you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a little more push to get the most out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your site or provide extra learning materials to those that are not doing well on the examinations. Kajabi vs Wix
As a creator, we know that you’re not in the business to just make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you wish to pull an all-nighter to work on the following course, you can be sure help is only an email away.
Pro Plan Kajabi vs Wix
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to 2 million. We would want it would also be unlimited just like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi vs Wix
If you are someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members by simply minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact your existing members need to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.
Kajabi vs Wix
Conclusion Kajabi vs Wix
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system that enables the beginner to easily grow his eLearning business.
There are not much technical skills required to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.