One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs WordPress 2020
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your company.
General Overview Kajabi vs WordPress 2020
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you wish to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online course platform which enables users to boost their careers using only one site. It does all –from creating courses, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you can also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the prospects to input their email addresses. As soon as you have these speeches, you can get in touch with your leads through the steps Kajabi has, which is also possible to customize.
When a client wants to buy in, you can process payments through the site. You can do all these without having to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your entire business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi because of its relatively higher pricing, it does offer benefits in the long run since it requires no transaction costs and you will have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do all their work in a single platform. Among the most difficult things to understand if you are not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These guides can be found in both video and text formats.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorial.
Customer Support Kajabi vs WordPress 2020
If you are having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you will get an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From here, you can choose from four distinct sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost discipline and engagement among your students.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a couple of headings which are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi vs WordPress 2020
As soon as you’ve made your primary online course skeleton, it is time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who don’t succeed on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after each lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs WordPress 2020
One area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they want to review but don’t need to see the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi vs WordPress 2020
Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members don’t need to go someplace else to ask questions and discuss the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to buy the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your greatest one-stop shop for your internet business today.
Based upon your taste, Kajabi offers options as to how you can go about in allowing the class materials to be obtained by your students. You can either allow your students to access all of the classes at once, drip feed them over a time period, or lock them. This last choice tends to increase engagement since there is a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly instead of pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
This is a great way to keep the student interested in returning to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription because it prevents the students from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so the students would not be overwhelmed with all the lessons. This is a good way to set up their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi vs WordPress 2020
This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video stats. This way, you will know at what point your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi vs WordPress 2020
The information generated here is the average percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student can keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has a very useful variety of course analytics tools that you could use to create better content in the long run.
1 way to keep people interested in your products is to give them a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to learn how to code so as to run your enterprise with Kajabi. However, you may want to start researching about fundamental coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize that photo unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the article, you can’t edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There is also the problem of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog that you already have in one of your other posts. You wouldn’t be able to get that photo in the upload option, so when you need that added to another post, you’ll have to have it in your computer or at Google Drive or you will have to download the image again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how easy it is to choose a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you must actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you will need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi vs WordPress 2020
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of leads would result to a significantly smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that specific pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing plans and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s extremely powerful in creating leads and in following up on these leads to turn advertisements into earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince the person to finally buy the product.
Thanks to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs WordPress 2020
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Therefore, it has integrated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the products. Instead of selling them individually, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will prompt you to decide on a title for that offer, the product that you will include, and the price. Take note that at this stage, you can just choose one product, but do not worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment choice.
From there, it will lead you to a page which will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your merchandise for a certain number of days. It also provides you the option of how many times you will bill your customer.
Additionally, it lets you choose the currency you would like the cost to be in.
In this same page, you will have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi vs WordPress 2020
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the plans here.
Basic Plan Kajabi vs WordPress 2020
The cheapest Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s definitely a great place to begin, but we do not recommend it if you are really serious about growing your small business. The package limits you to only three products and one website, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi vs WordPress 2020
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi vs WordPress 2020
The best reason to consider this grade over the Basic Plan is the three major features which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you opt to seek help from other influencers to advertise your products. This measure allows your following to grow and enables you to reach out to more people who can be potential buyers. When you’re serious about growing your business, you will need the support of your fellow creators so that you can tap into their audience also. This is one of the simplest ways to develop a following because you’re reaching out to people who are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who are not doing well on the assessments. Kajabi vs WordPress 2020
As a creator, we are aware that you are not in the business to only make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you wish to pull an all-nighter to work on your next course, you can be sure help is only an email away.
Pro Plan Kajabi vs WordPress 2020
This is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to two million. We’d want it would also be infinite just like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Aside from the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi vs WordPress 2020
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact your current members need to reset their passwords since those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Kajabi vs WordPress 2020
Conclusion Kajabi vs WordPress 2020
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which enables even the novice to easily develop his eLearning business.
There aren’t much technical skills required to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your business from conception to selling.