One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Website Designer
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Website Designer
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you wish to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform that allows users to enhance their careers using just 1 site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the leads to enter their email addresses. Once you have these speeches, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your entire business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its relatively higher pricing, it will offer advantages in the long run since it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do all their work in one platform. Among the most troublesome areas to understand if you are not that tech savvy is the way to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These guides can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorials.
Customer Support Kajabi Website Designer
If you’re having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you can always rely on them to supply you with the answers.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the upper right side. From there, you can choose from four different kinds of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page includes a few headings which are called categories. They’re set in a gray background. They just serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Website Designer
Once you’ve made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Package with all its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You simply have to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Website Designer
1 area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for those who wish to elect for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they want to review but don’t need to watch the videos again. If you opt just for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Website Designer
Kajabi understands that it is important to have a place where students and members can talk about the subjects presented in the course materials. This way, they can have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. However, with Kajabi, members don’t need to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables admin to move it to the top of the feed.
In general, the Community feature is an advantage provided by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Depending on your taste, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your students. You can either allow your students to access all of the lessons at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content slowly instead of pouring it all at once. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students would not be overwhelmed with all the classes. This is a fantastic way to set up their heads to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Kajabi Website Designer
This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video content stats. This way, you’ll know at what point your students became disengaged with the videos. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Website Designer
The information generated here is the normal percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student can keep the video content in the background while checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools which you can use to create better videos in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned previously that you do not have to understand how to code so as to run your business with Kajabi. However, you might want to begin researching about fundamental coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize this photograph unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you need to add an image in your blog that you already have in one of your other articles. You would not be able to access that photo in the upload option, so when you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you will need to download the image again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You understand how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, you must really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Website Designer
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the same number of paying customers. This is in fact an improvement on the renowned sales funnels where a great number of prospects would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not overlook any important steps, in addition, it provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince that person to eventually purchase the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Website Designer
We must point out that this choice is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has integrated the vital features for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to market the products. Instead of selling them individually, you have the choice to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for this offer, the product you will include, as well as the cost. Take note that at this stage, you can only choose 1 product, but do not worry because in the subsequent pages, you’ll have lots of options in terms of bundles and payment option.
From there, it will lead you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to try out your products for a specific number of days. It also provides you the option of how often you will bill your client.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Website Designer
Pricing is not one of those strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Kajabi Website Designer
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you decide on the monthly billing, however, it is likely to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s certainly a good place to begin, but we do not recommend it if you’re really serious about developing your business. The package limits you to only three products and one website, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Website Designer
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Website Designer
The best reason to consider this grade over the Basic Plan is the three important features which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you opt to seek support from other influencers to advertise your products. This measure allows your audience to grow and lets you reach out to more people who can be potential buyers. When you are serious about growing your business, you’ll need the support of your fellow creators so that you can tap into their audience as well. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who are not doing well on the assessments. Kajabi Website Designer
As a creator, we know that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so if you would like to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Kajabi Website Designer
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We’d wish it would also be infinite like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Aside from the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Website Designer
If you are someone who is not new to the course-creating business, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your existing members need to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Kajabi Website Designer
Conclusion Kajabi Website Designer
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills required to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.