One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Website Examples
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and provide you an inside look in the way the system works for you and your business.
General Overview Kajabi Website Examples
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you wish to sell online courses, Kajabi is a good spot to do your business in.
Kajabi is an online class platform which enables users to boost their careers using just 1 site. It does everything–from creating courses, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do this by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the leads to input their emails. As soon as you’ve got these addresses, you can get in touch with your leads through the steps Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party websites to run your entire business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer advantages in the future because it requires no transaction costs and you’ll have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to those who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in one platform. Among the most difficult areas to understand if you are not that tech savvy is how to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These tutorials can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the relevant tutorials.
Customer Support Kajabi Website Examples
If you’re having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you are stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From there, you can choose from 4 different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings that are called categories. They are set in a gray background. They just serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Website Examples
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who don’t do well on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson introduced. You just need to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Website Examples
1 area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document that you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they would like to review but do not want to watch the videos again. If you opt only for a description, then it allows the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Website Examples
Kajabi understands that it is important to have a place where students and members can talk about the topics introduced in the course materials. By doing this, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a different platform for this job like facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits as well. Because the Community may be a standalone item, those people who are hesitant to buy the whole course could just opt to pay for access to the talks.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage provided by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending on your taste, Kajabi offers options as to how you can go about in letting the course materials to be obtained by your pupils. You can either allow your students to access all the lessons at the same time, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly instead of pouring it all at once. Kajabi has this feature to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the important concepts first before moving on.
Course Analytics Kajabi Website Examples
This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video content stats. This way, you’ll know at what point your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Website Examples
The information generated here is the average percentage of the whole video that audiences actually watched. Some students would elect to watch only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student may keep the video content in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical array of course analytics tools that you could use to create better videos in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you do not have to learn how to code so as to run your enterprise with Kajabi. However, you may want to begin researching about fundamental coding if you want to personalize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize this photograph unless of course you hire someone to do it for you.
The text wrap is also a cause of headache since just like the picture on top of the article, you can not edit how text wraps around a photo in the body of your blog without going into the html and editing it accordingly.
There is also the problem of the lack of a picture bank when you choose to upload a photograph. Suppose you need to add an image into your blog that you already have in one of your other articles. You would not be able to access that picture in the upload option, so when you need that added to a different post, you’ll have to get it in your computer or at Google Drive or you’ll have to download the picture again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You understand how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, you must really remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you have used. So you’ll have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Website Examples
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to exactly the same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of leads would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve on to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is extremely powerful in generating leads and in following up on these leads to turn advertisements into earnings.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince the person to finally buy the product.
Due to automation, this is done with no one working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Website Examples
We must point out that this choice is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to promote the courses. Rather than selling them separately, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will prompt you to choose a title for that offer, the product that you will include, and the cost. Take note that at this stage, you can only choose one product, but don’t worry because in the later pages, you will have lots of options concerning bundles and payment choice.
From there, it is going to lead you to a page that will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your merchandise for a certain number of days. It also provides you the option of how many times you will bill your client.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer to the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t need to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Website Examples
Pricing is not one of the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you would not need to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the plans here.
Basic Plan Kajabi Website Examples
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed yearly. If you decide on the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s certainly a great place to begin, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it does not include some of the most important marketing tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Website Examples
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Kajabi Website Examples
The best reason to consider this grade over the Basic Plan is the three major characteristics which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you decide to seek support from other influencers to advertise your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about growing your business, you will need the support of your fellow creators so you can tap in their audience as well. This is one of the simplest ways to develop a following because you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those that are not doing well on the examinations. Kajabi Website Examples
As a creator, we know that you’re not in the business to only make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you wish to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi Website Examples
Now this is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to 2 million. We would want it would also be infinite just like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you would like to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Website Examples
If you are someone who is not new to the course-creating organization, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact that your current members need to reset their passwords since those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Kajabi Website Examples
Conclusion Kajabi Website Examples
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the novice to easily develop his eLearning enterprise.
There aren’t much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a superb tool to have to manage your business from conception to selling.