One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Website Templates
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Website Templates
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you wish to market online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform which enables users to boost their careers using only 1 site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more effective marketing funnels. With the pipelines, you can promote your products by offering freebies that require the prospects to input their email addresses. As soon as you’ve got these addresses, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer benefits in the long run since it requires no trade costs and you’ll have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their own system to enable content creators to do all their work in a single platform. Among the most difficult things to understand if you are not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and growing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These guides are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi Website Templates
If you’re having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you’re not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from four distinct sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase discipline and engagement among your attendees.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a couple of headings which are called categories. They are set in a gray background. They just serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Website Templates
Once you’ve made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi understands this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Website Templates
1 area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for people who would like to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but do not need to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Website Templates
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. This way, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and discuss the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community may be a standalone product, those people who are hesitant to buy the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables him or her to transfer it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending upon your preference, Kajabi offers options regarding how you can go about in allowing the class materials to be accessed by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a period of time, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release content gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription because it prevents the pupils from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students would not be overwhelmed with all the lessons. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Website Templates
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video stats. This way, you will know at what point your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Website Templates
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your video and leap into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools that you can use to create better videos in the future.
1 way to keep people interested in your products is to give them a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrapping is also a cause of headache because just like the picture on top of the article, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the absence of a picture bank when you choose to upload a photo. Suppose you want to add an image in your blog which you currently have in one of your other posts. You wouldn’t be able to get that picture in the upload option, so when you want that added to another post, you’ll need to have it in your computer or at Google Drive or you will have to download the picture again.
This activity admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, you must actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the option to make an upsell. This contributes to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Website Templates
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is in fact an improvement on the renowned sales funnels where a large number of leads would lead to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that particular pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails which are sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s very effective in creating leads and in following up on these leads to turn advertisements into earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your deal and maybe in time will convince that person to eventually buy the product.
Thanks to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Website Templates
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the courses. Instead of selling them individually, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for this offer, the product that you will include, and the price. Take note that at this stage, you can just choose 1 product, but do not worry because in the subsequent pages, you will have lots of options in terms of bundles and payment choice.
From there, it is going to direct you to a page that will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your merchandise for a specific number of days. It also provides you the choice of how many times you will bill your customer.
It also allows you to choose the currency you want the price to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Website Templates
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi Website Templates
The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan might be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about growing your business. The plan limits you to only three products and one website, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t contain some of the most important marketing tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Website Templates
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi Website Templates
The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you decide to seek support from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more people who can be potential customers. When you’re serious about growing your business, you will require the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following because you are reaching out to people who already are interested about the products you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who aren’t doing well on the examinations. Kajabi Website Templates
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is only an email away.
Pro Plan Kajabi Website Templates
This is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to 2 million. We’d wish it would also be unlimited just like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed annually.
Aside from the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Website Templates
If you’re someone who is not new to the course-creating business, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact that your existing members need to reset their passwords because those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Kajabi Website Templates
Conclusion Kajabi Website Templates
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which allows even the beginner to easily grow his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.