One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi WordPress Integration
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and provide you an inside look about how the system works for you and your business.
General Overview Kajabi WordPress Integration
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that enables users to enhance their careers using just one site. It does all –from creating classes, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online classes and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you could also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the prospects to enter their email addresses. As soon as you’ve got these speeches, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your entire business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi because of its comparatively higher pricing, it does offer advantages in the future because it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do their work in one platform. Among the most troublesome things to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and growing your business.
Kajabi has tutorials on topics like making the online course, marketing your products, and payment processing. These guides can be found in both video and text formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the relevant tutorial.
Customer Support Kajabi WordPress Integration
If you are having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From here, you can choose from 4 distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase engagement and discipline among your attendees.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a couple of headings that are called categories. They’re set in a gray background. They simply serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi WordPress Integration
As soon as you’ve made your primary online course skeleton, it is time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi understands this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to students who don’t do well on the examinations to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson introduced. You just have to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi WordPress Integration
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document that you think may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but don’t want to watch the videos again. If you opt just for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi WordPress Integration
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. This way, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone item, those who are hesitant to purchase the whole course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables him or her to transfer it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Based on your taste, Kajabi offers options as to how you can go about in letting the class materials to be obtained by your students. You can either allow your students to access all of the lessons at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials gradually instead of pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check if a new content material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription since it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all the lessons. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi WordPress Integration
This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video stats. In this way, you’ll know at what point your students became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi WordPress Integration
The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your video and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools which you can use to create better content in the future.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will appear in the recommended image size, and unless you learn how to work with html, you will have no other way to resize that photo unless of course you employ somebody to do it for you.
The text wrapping is also a cause of headache because just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the problem of the lack of an image bank when you decide to upload a photo. Suppose you need to add an image into your blog that you currently have in one of your other articles. You wouldn’t be able to access that photo in the upload option, so once you want that added to a different post, you’ll have to have it in your computer or in Google Drive or you will have to download the image again.
This action admittedly can become very tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You understand how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, you have to actually remember the tag you want to add it under. Kajabi does not provide you with the list of previous tags you have used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the price setting alone, you have the option to make an upsell. This results to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi WordPress Integration
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to exactly the exact same number of paying clients. This is in fact an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the steps that that specific pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, in addition, it gives a mini checklist on the left side of the panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your offer and possibly in time will convince the person to finally buy the product.
Thanks to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi WordPress Integration
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely handy especially if you’re trying to promote the products. Rather than selling them separately, you have the option to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will ask you to choose a title for that offer, the product that you will include, as well as the price. Take note that at this stage, you may only choose one product, but do not worry because in the later pages, you’ll have a great deal of options in terms of bundles and payment choice.
From there, it will direct you to a page which will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to try out your merchandise for a certain number of days. Additionally, it gives you the choice of how often you will bill your customer.
It also lets you choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi WordPress Integration
Pricing is not one of the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi WordPress Integration
The cheapest Kajabi plan starts at $119 if you choose to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s certainly a great place to begin, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi WordPress Integration
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Kajabi WordPress Integration
The best reason to consider this tier over the Basic Plan is the three important features which aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you decide to seek support from other influencers to promote your products. This step allows your following to grow and lets you reach out to more individuals who can be potential customers. When you’re serious about developing your business, you will require the support of your fellow founders so that you can tap in their audience also. This is one of the easiest ways to develop a following because you’re reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a little more push to get the most out of your classes. Kajabi lets you automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who are not doing well on the assessments. Kajabi WordPress Integration
As a creator, we know that you are not in the business to only make money. You would want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi WordPress Integration
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to 2 million. We would wish it would also be unlimited just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi WordPress Integration
If you are someone who’s not new to the course-creating business, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact that your current members need to reset their passwords because those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Kajabi WordPress Integration
Conclusion Kajabi WordPress Integration
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the beginner to easily develop his eLearning enterprise.
There are not much technical skills necessary to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.