One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi WordPress Plugin
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that will help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and provide you an inside look about the way the system works for you and your company.
General Overview Kajabi WordPress Plugin
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you would like to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform which allows users to boost their careers using only one site. It does everything–from creating classes, promotion, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online classes and market them so that you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you could also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to input their email addresses. Once you have these speeches, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party websites to run your whole business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi due to its comparatively higher pricing, it will offer benefits in the future since it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in one platform. One of the most troublesome areas to understand if you’re not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi WordPress Plugin
If you’re having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you’ll get an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From there, you can pick from 4 distinct kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a couple of headings that are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi WordPress Plugin
Once you’ve made your primary online course skeleton, it is time to upload your pre-recorded videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson introduced. You simply have to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi WordPress Plugin
1 area of Kajabi that requires improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you believe may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they would like to review but don’t want to see the videos again. If you opt only for a description, then it allows the students to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi WordPress Plugin
Kajabi understands it is important to have a place where members and students can talk about the topics presented in the course materials. This way, they can have access to valuable information not only from the course creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go somewhere else to ask questions and explore the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community may be a standalone item, those who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables him or her to transfer it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based upon your taste, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually rather than pouring it all at once. Kajabi has this feature to enable the creator to release categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a great way to keep the student interested in returning to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the students from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students would not be overwhelmed with all of the classes. This is a fantastic way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi WordPress Plugin
This Kajabi feature is beneficial in boosting your course content in the future. What it does is generate heatmaps and video content stats. In this way, you’ll know at what stage your pupils became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi WordPress Plugin
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student can keep the video in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful array of course analytics tools which you could use to create better videos in the future.
1 way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to learn how to code in order to run your business with Kajabi. However, you may want to start researching about fundamental coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will appear in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the article, you can not edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There’s also the issue of the absence of a picture bank when you decide to upload a photograph. Suppose you want to add an image into your blog which you already have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so when you want that added to a different post, you’ll have to get it in your computer or in Google Drive or you’ll need to download the image again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, then you have to actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi WordPress Plugin
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of leads would result to a significantly smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that particular pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is extremely powerful in creating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your deal and possibly in time will convince that person to eventually purchase the product.
Due to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi WordPress Plugin
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the products. Instead of selling them separately, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will prompt you to choose a title for that offer, the product that you will include, as well as the cost. Take note that at this stage, you may just choose one product, but don’t worry because in the later pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it is going to direct you to a page that will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to try out your merchandise for a specific number of days. It also provides you the option of how many times you will bill your customer.
It also allows you to choose the currency you want the price to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The website has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi WordPress Plugin
Pricing is not one of those strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.
Basic Plan Kajabi WordPress Plugin
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a good place to begin, but we don’t recommend it if you’re really serious about developing your business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t include some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi WordPress Plugin
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi WordPress Plugin
The best reason to consider this grade over the Basic Plan is the three important features which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to promote your products. This measure allows your audience to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you will require the support of your fellow founders so you can tap in their audience also. This is one of the easiest ways to grow a following since you’re reaching out to people who already are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi WordPress Plugin
As a creator, we are aware that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on the following class, you can be sure help is only an email away.
Pro Plan Kajabi WordPress Plugin
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We’d wish it would also be infinite just like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi WordPress Plugin
If you are someone who is not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact that your current members need to reset their passwords since those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi WordPress Plugin
Conclusion Kajabi WordPress Plugin
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which allows the beginner to easily develop his eLearning business.
There aren’t much technical skills necessary to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.