One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Patreon vs Kajabi
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi offers and provide you an inside look about the way the system works for you and your business.
General Overview Patreon vs Kajabi
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you would like to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform which enables users to enhance their careers using only 1 site. It does everything–from creating classes, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you can also do so by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more effective marketing funnels. With the pipelines, you can promote your products by offering freebies that require the prospects to enter their emails. As soon as you have these speeches, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its relatively higher pricing, it will offer advantages in the long run because it requires no trade costs and you’ll have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in one platform. One of the most difficult areas to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and growing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Patreon vs Kajabi
If you’re having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is among the best. So if you’re stuck on a problem, you could always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that provides you with a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From here, you can pick from 4 distinct sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost discipline and engagement among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a couple of headings that are called categories. They are set in a gray background. They just serve as organizational tools. The important matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Patreon vs Kajabi
Once you have made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to students who do not do well on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just need to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Patreon vs Kajabi
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they want to review but do not want to watch the videos again. If you opt just for a description, then it allows the students to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Patreon vs Kajabi
Kajabi understands that it is important to have a place where students and members can talk about the topics introduced in the course materials. By doing this, they could have access to valuable information not just from the course creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go someplace else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community may be a standalone item, those people who are hesitant to purchase the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in allowing the class materials to be obtained by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a time period, or lock them. This last choice tends to increase engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly instead of pouring it all at one time. Kajabi has this feature to allow the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the lessons. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Patreon vs Kajabi
This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video content stats. In this way, you’ll know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Patreon vs Kajabi
The data generated here is the average percentage of the entire video that viewers actually watched. Some students would elect to see only the first part of your video and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student may keep the video in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools which you can use to create better content in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize that photograph unless of course you hire somebody to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the article, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you choose to upload a photograph. Suppose you need to add an image in your blog that you currently have in one of your other posts. You wouldn’t be able to get that picture in the upload option, so when you want that added to a different post, you’ll need to have it in your computer or at Google Drive or you’ll need to download the picture again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You know how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, then you must actually remember the tag you need to add it under. Kajabi does not offer you the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the option to create an upsell. This results to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Patreon vs Kajabi
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that particular pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, it also provides a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very powerful in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince that person to finally buy the product.
Thanks to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Patreon vs Kajabi
We must point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely handy especially if you’re trying to market the courses. Rather than selling them individually, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to choose a title for this offer, the product you will include, as well as the price. Take note that at this stage, you can only choose 1 product, but don’t worry because in the later pages, you’ll have lots of options in terms of bundles and payment option.
From there, it will lead you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to test out your products for a specific number of days. Additionally, it gives you the choice of how many times you will bill your customer.
Additionally, it lets you choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Patreon vs Kajabi
Pricing is not one of the strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the plans here.
Basic Plan Patreon vs Kajabi
The lowest priced Kajabi plan starts at $119 if you choose to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a great place to start out, but we don’t recommend it if you are really serious about growing your small business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t contain some of the most important advertising tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Patreon vs Kajabi
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Patreon vs Kajabi
The best reason to consider this tier over the Basic Plan is the three major characteristics that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you decide to seek support from other influencers to promote your products. This measure allows your audience to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you will require the support of your fellow creators so you can tap in their audience also. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who are not doing well on the examinations. Patreon vs Kajabi
As a creator, we know that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you wish to pull an all-nighter to work on the following class, you can be certain help is just an email away.
Pro Plan Patreon vs Kajabi
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We’d want it would also be unlimited like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to sell. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Patreon vs Kajabi
If you are someone who’s not new to the course-creating business, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your existing members have to reset their passwords since those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Patreon vs Kajabi
Conclusion Patreon vs Kajabi
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that enables the novice to easily develop his eLearning business.
There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.