One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Squarespace And Kajabi
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi offers and provide you an inside look in how the system works for you and your company.
General Overview Squarespace And Kajabi
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you would like to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that allows users to enhance their careers using only 1 site. It does all –from creating courses, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so that you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do this by simply typing up the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the prospects to input their email addresses. Once you’ve got these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a customer decides to buy in, you are able to process payments through the website. You can do all these without needing to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party websites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer advantages in the long run since it requires no trade costs and you will have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do all their work in one platform. One of the most difficult things to understand if you are not that tech savvy is the way to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorials.
Customer Support Squarespace And Kajabi
If you’re having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you are stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you are not confident about your computer skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From there, you can choose from four distinct sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a couple of headings which are called categories. They are set in a gray background. They simply serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Squarespace And Kajabi
As soon as you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who don’t do well on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You simply have to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Squarespace And Kajabi
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document which you think may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they would like to review but don’t want to watch the videos again. If you opt only for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Squarespace And Kajabi
Kajabi understands that it is important to have a place where students and members can discuss about the topics presented in the course materials. This way, they can have access to valuable information not just from the course creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone item, those people who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables him or her to transfer it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all of the classes at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content gradually instead of pouring it all at one time. Kajabi has this feature to allow the creator to release categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling time when a particular course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription since it prevents the pupils from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a fantastic way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Squarespace And Kajabi
This Kajabi feature is beneficial in boosting your course content in the future. What it does is generate heatmaps and video stats. In this way, you will know at what point your pupils became disengaged with the videos. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Squarespace And Kajabi
The information generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your actual video. It shows you graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools which you can use to create better content in the future.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to learn how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize this photograph unless of course you employ somebody to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There’s also the issue of the lack of an image bank when you decide to upload a photograph. Suppose you need to add an image into your blog that you currently have in one of your other articles. You wouldn’t be able to get that picture in the upload option, so when you need that added to a different post, you’ll have to have it in your computer or in Google Drive or you’ll have to download the picture again.
This activity admittedly can become very tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, then you have to actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the option to create an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Squarespace And Kajabi
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s very effective in creating leads and in following up on those leads to turn advertisements into earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince that person to finally purchase the product.
Thanks to automation, this is done with no one working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Squarespace And Kajabi
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Thus, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the courses. Rather than selling them separately, you have the choice to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to decide on a title for that offer, the product you will include, as well as the cost. Take note that at this stage, you may just choose one product, but don’t worry because in the later pages, you’ll have lots of options in terms of bundles and payment option.
From there, it is going to direct you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to try out your products for a specific number of days. Additionally, it provides you the choice of how many times you will bill your client.
Additionally, it lets you choose the currency you want the cost to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Squarespace And Kajabi
Pricing is not one of the strong points of Kajabi. In fact, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Squarespace And Kajabi
The cheapest Kajabi plan starts at $119 in the event you choose to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s definitely a great place to begin, but we don’t recommend it if you’re really serious about growing your business. The package limits you to only three products and one site, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important marketing tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Squarespace And Kajabi
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Squarespace And Kajabi
The best reason to consider this grade over the Basic Plan is the three important features that are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you decide to seek help from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you are serious about growing your business, you will need the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following because you are reaching out to people who are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who aren’t doing well on the examinations. Squarespace And Kajabi
As a creator, we know that you are not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so if you would like to pull an all-nighter to work on the following course, you can be sure help is only an email away.
Pro Plan Squarespace And Kajabi
This is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to manage three sites and at most 20,000 members.
There is still an unlimited number of landing pages, but the advertising emails are limited to two million. We would wish it would also be infinite like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed yearly.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a good quantity of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Squarespace And Kajabi
If you are someone who’s not new to the course-creating business, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact that your current members need to reset their passwords because those wouldn’t be included in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Squarespace And Kajabi
Conclusion Squarespace And Kajabi
Kajabi offers a lot of value for the price you pay. It is a well-integrated system that enables the novice to easily develop his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.