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kajabi-review

One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. T Kajabimail

The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that would help their customers do that.

If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.

With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and give you an inside look in how the system works for you and your business.

General Overview T Kajabimail

Pros

  • Highly integrated platform that features lots of tools
  • Superb Customer Care
  • User-friendly
  • Allows creators to easily market their products
  • Has more available customizable themes
  • Uses Wistia as movie host
    • Great email marketing tools

Cons

  • Kajabi pricing is somewhat more expensive than other programs
  • No feature to create certificates natively
  • Assessment customization is limited
    • Users need coding skills for editing site post photographs

What Is Kajabi?

If you wish to sell online classes, Kajabi is a fantastic place to do your business in.

Kajabi is an online class platform which enables users to boost their careers using just 1 site. It does everything–from creating classes, marketing, and selling them separately or through a membership system.

How Kajabi Works

Kajabi gives you a platform to make and sell online classes and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.

From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.

If you would like to add quizzes, you can also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).

Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the prospects to input their emails. Once you’ve got these speeches, you can contact your leads through the measures Kajabi has, which you can also customize.

When a customer wants to buy in, you can process payments through the site. You can do all these without having to leave the system.

However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.

For a quick discussion on how Kajabi can grow your business, check this video out:

Why Should You Consider Kajabi?

Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your whole business. As a result, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.

Though some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer advantages in the future because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are contained in the Kajabi plans.

This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.

Kajabi as a Tool for the Non-Tech Savvy

Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to those who have issues with computer work.

Almost All-in-One

As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. One of the most troublesome things to understand if you’re not that tech savvy is how to work with different sites and integrate all of them into your company.

This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.

Tutorials

Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and growing your organization.

Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These guides can be found in both text and video format.

All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorials.

Customer Support T Kajabimail

If you’re having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.

If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.

However, please be aware that if you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you will find an answer within the day.

This is one of the reasons why the more expensive packages are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.

How to Use Kajabi: The Basics

Creating a Class

To make a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from 4 distinct kinds of products you want to create. These are called product blueprints:

  • Mini course
    • A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
  • Online Course
    • These are your full-blown courses that are much longer.
  • Evergreen Training
    • This option allows you to trickle feed content to increase discipline and engagement among your attendees.
  • Blank
    • If you want to fully customize your product, you have this option.

The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly easy. You can easily drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.

The page includes a couple of headings which are called categories. They are set in a gray background. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.

Uploading Content

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Videos T Kajabimail

Once you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.

1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.

One of the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its benefits.

Assessments

Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.

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There is also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the lessons.

Kajabi makes it effortless to create quizzes after every lesson presented. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.

First, it is not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.

Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.

But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.

Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.

Photos

Kajabi also allows you to upload a poster photograph for each lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.

Certificates T Kajabimail

1 area of Kajabi that requires improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.

To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.

Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.

Downloads

If you want to add a document which you think may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.

Whatever file you upload there will be downloadable for your students while they’re on that specific lesson.

Body

In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they want to review but do not want to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson will be about and what topics you discussed in that specific video.

Student Interactions T Kajabimail

Community

Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow students.

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For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.

These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.

This is very good news for the creators when it comes to profits as well. Because the Community can be a standalone product, those who are hesitant to purchase the entire course could just opt to pay for access to the discussions.

Topic Organization

A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.

Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables him or her to move it to the peak of the feed.

In general, the Community feature is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your online business today.

Content Access

Based on your taste, Kajabi offers options regarding how you can go about in letting the course materials to be accessed by your pupils. You can either allow your students to access all the classes at once, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before moving on to another one.

Dripping Course Content

As the name implies, this option enables the admin to release materials slowly instead of pouring it all at once. Kajabi has this feature to allow the creator to release categories within a class after a certain number of days after a student has enrolled.

It’s really only scheduling the time when a particular course material shows up on the pupil’s page. There are many advantages to this system.

First, this is a great way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription because it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., additional profits.

Content Locking

This feature might be helpful so the students would not be overwhelmed with all the classes. This is a fantastic way to set up their minds to take each lesson little by little.

If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the essential concepts first before moving on.

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Course Analytics T Kajabimail

This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video stats. This way, you will know at what point your students became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or diminished.

Specifically, Kajabi generates the following course analytics:

Play Rate

This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.

Average Engagement T Kajabimail

The data generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to see only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.

Visual Engagement Viewer

This feature produces a graphical overlay in your video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.

Viewer Heatmaps

Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video in the background while checking social networking sites.

With the Viewer Heatmap, you are able to see which parts were not seen by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.

Overall, Kajabi has an extremely practical variety of course analytics tools that you could use to create better videos in the long run.

Blogging

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One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.

Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.

An Image Problem

We mentioned earlier that you do not have to understand how to code so as to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you want to personalize the photos in your Kajabi-powered blog.

When you upload a photograph in addition to a blog post, for example, the image will appear in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize that photograph unless of course you employ somebody to do it for you.

The text wrap can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.

There’s also the issue of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog that you already have in one of your other posts. You would not be able to get that picture in the upload option, so once you need that added to a different post, you’ll have to get it in your computer or in Google Drive or you will have to download the image again.

This action admittedly can become very tedious, and it is one area Kajabi should work on.

Tags

Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how easy it is to choose a tag in a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.

When you want to add a tag to a certain post in Kajabi, then you must actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.

So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you want to create a blog post.

Marketing Tools by Kajabi

Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.

Pipelines T Kajabimail

When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.

The name is inspired by the form of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of leads would result to a considerably smaller number of buyers.

kajabi-sales-funnel

Kajabi offers a couple of options for its pipelines:

  • Free Report
  • Promotional Offer
  • Sales Page
  • Webinar
  • Product Launch
  • Virtual Summit
  • Blank

Creating a Pipeline

When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.

Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.

It also allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.

And because Kajabi wants its users to not overlook any important steps, it also provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.

Pipeline Analytics

Kajabi includes a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even gives you data on your revenue per view.

These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more customers.

Pipelines is one of Kajabi’s strongest points. It’s extremely effective in creating leads and in following up on those leads to turn advertisements into earnings.

Automation

Email Marketing

When a visitor puts something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your deal and maybe in time will convince the person to eventually purchase the product.

Due to automation, this is done with no one working manually in tracking your visitor’s activities.

Marketing Partners

Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.

Affiliate Program T Kajabimail

We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.

Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has integrated the vital tools for affiliate program management.

This makes it easier for you and your partners to promote your products and give them the commission agreed upon.

Pricing Your Courses

Kajabi offers a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.

This is very convenient especially if you’re trying to market the products. Instead of selling them individually, you have the option to offer them as a set.

In addition, you can choose if the payment will be one-time or on a subscription basis.

As soon as you make a new offer, it will prompt you to decide on a title for this offer, the product that you will include, and the price. Take note that at this stage, you can just choose one product, but don’t worry because in the later pages, you will have a great deal of options concerning bundles and payment choice.

From there, it will lead you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:

  • Free
  • One-time Payment
  • Multiple Payments
    • Here, you can choose the number of payments that must be between 2 and 12.
  • Recurring Subscription
    • With this option, you can offer your customers the choice to test out your products for a specific number of days. Additionally, it gives you the option of how often you will bill your customer.

It also allows you to choose the currency you would like the price to be in.

In this same page, you will have the option to add more products to the offer. This is the place where the bundles are made.

For some tips on pricing strategies, this post is very helpful.

Payment Methods

Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the cost of its payment method partners.

Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.

In terms of refunds, you don’t have to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.

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Kajabi Pricing

Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not need to pay extra for additional services from third parties.

Thus, generally, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.

Basic Plan T Kajabimail

The lowest priced Kajabi plan starts at $119 if you choose to be billed yearly. If you decide on the monthly billing, however, it is likely to cost you $149 a month.

The Basic Plan may be the most inexpensive option and it’s definitely a great place to begin, but we do not recommend it if you are really serious about growing your business. The plan limits you to only three courses and one site, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.

You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.

It also does not contain some of the most important advertising tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. T Kajabimail

Growth Plan

As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.

The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.

Additional Features T Kajabimail

The best reason to consider this grade over the Basic Plan is the three important features that aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.

By white labeling the site, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to branding and promoting.

Affiliate advertising, on the other hand, comes handy when you decide to seek help from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential customers. When you are serious about growing your business, you will need the support of your fellow founders so you can tap in their audience also. This is one of the simplest ways to grow a following since you’re reaching out to people who already are interested about the products you are trying to sell.

Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide extra learning materials to those who are not doing well on the assessments. T Kajabimail

As a creator, we are aware that you’re not in the business to only make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It’s a win-win.

Customer Service

Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you wish to pull an all-nighter to work on your next course, you can be certain help is only an email away.

Pro Plan T Kajabimail

Now this is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.

There’s still an unlimited number of landing pages, but the advertising emails are limited to two million. We would wish it would also be infinite just like the lower tiers because you are paying $200 dollars more than the Growth Plan.

You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed annually.

Aside from the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.

The Kajabi Pro Plan is for those who have a fantastic amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.

Migrating to Kajabi T Kajabimail

kajabi-stress

If you are someone who is not new to the course-creating organization, you might have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.

You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.

The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members have to reset their passwords since those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.

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Conclusion T Kajabimail

Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the novice to easily grow his eLearning business.

There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.

With all the tools offered by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.

Click here to see more about the pricing for Kajabi.

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