One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Webinars In Kajabi
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your business.
General Overview Webinars In Kajabi
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you wish to market online classes, Kajabi is a good place to do your business in.
Kajabi is an online class platform which allows users to enhance their careers using only 1 site. It does all –from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you can also do so by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the leads to enter their email addresses. As soon as you have these addresses, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without needing to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your whole business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its relatively higher pricing, it does offer advantages in the long run because it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do all their work in one platform. Among the most difficult areas to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These guides can be found in both video and text formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the relevant tutorials.
Customer Support Webinars In Kajabi
If you are having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you are stuck on an issue, you can always rely on them to provide you with the answers.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi support team that provides you with a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you will find an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From here, you can choose from four different kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Webinars In Kajabi
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson presented. You just need to type questions and choices in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Webinars In Kajabi
One area of Kajabi that requires improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you wish to add a document which you think may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but don’t want to watch the videos again. If you opt only for a description, then it allows the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Webinars In Kajabi
Kajabi understands it is important to have a place where members and students can discuss about the subjects presented in the course materials. This way, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. However, with Kajabi, members don’t need to go someplace else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the entire course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables him or her to transfer it to the peak of the feed.
Overall, the Community feature is an advantage provided by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is one of the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials slowly instead of pouring it all at once. Kajabi has this feature to enable the creator to make available categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a particular course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new content material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so the students would not be overwhelmed with all the lessons. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Webinars In Kajabi
This Kajabi feature is beneficial in boosting your course content later on. What it does is create heatmaps and video content stats. In this way, you’ll know at what stage your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Webinars In Kajabi
The data generated here is the average percentage of the entire video that audiences actually watched. Some students would elect to watch only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts weren’t seen by individual pupils and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools which you can use to create better content in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code in order to run your business with Kajabi. However, you might want to start researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize this photo unless of course you employ somebody to do it for you.
The text wrapping can also be a cause of headache since just like the picture on top of the article, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the lack of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog which you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or in Google Drive or you’ll need to download the picture again.
This activity admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That task is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, you have to really remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Webinars In Kajabi
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying customers. This is in fact an improvement on the renowned sales funnels where a large number of leads would lead to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that specific pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is extremely powerful in creating leads and in following up on these leads to turn advertisements to earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This acts as a reminder of your deal and maybe in time will convince that person to finally purchase the product.
Due to automation, this is done without you working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Webinars In Kajabi
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has integrated the vital tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the courses. Instead of selling them individually, you have the option to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will ask you to decide on a title for this offer, the product that you will include, and the cost. Take note that at this stage, you may only choose 1 product, but do not worry because in the later pages, you will have lots of options concerning bundles and payment choice.
From there, it will lead you to a page that will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to test out your merchandise for a certain number of days. It also gives you the choice of how many times you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Webinars In Kajabi
Pricing is not among the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Webinars In Kajabi
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed annually. If you opt for the monthly billing, however, it is likely to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a great place to begin, but we do not recommend it if you’re really serious about developing your business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Webinars In Kajabi
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Webinars In Kajabi
The best reason to consider this tier over the Basic Plan is the three major features that are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy once you decide to seek support from other influencers to advertise your products. This step allows your audience to grow and enables you to reach out to more people who can be potential customers. When you are serious about developing your business, you will require the support of your fellow creators so you can tap in their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who aren’t doing well on the examinations. Webinars In Kajabi
As a creator, we know that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Webinars In Kajabi
This is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to 2 million. We would want it would also be infinite like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed annually.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Webinars In Kajabi
If you are someone who’s not new to the course-creating organization, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact your existing members need to reset their passwords because those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Webinars In Kajabi
Conclusion Webinars In Kajabi
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the novice to easily develop his eLearning business.
There are not much technical skills required to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.