One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Yoga Kajabi
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Yoga Kajabi
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
If you wish to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform which enables users to boost their careers using just 1 site. It does everything–from creating classes, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn leads into customers by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to enter their emails. As soon as you have these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a client wants to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party sites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi because of its relatively higher pricing, it does offer benefits in the long run because it requires no trade costs and you will have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do all their work in a single platform. Among the most difficult things to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorial.
Customer Support Yoga Kajabi
If you’re having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you’ll get an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located at the top right side. From here, you can choose from four distinct sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost engagement and discipline among your students.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a couple of headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Yoga Kajabi
As soon as you’ve made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson introduced. You simply need to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Yoga Kajabi
1 area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you want to add a document that you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they would like to review but don’t need to watch the videos again. If you opt only for a description, then it enables the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Yoga Kajabi
Kajabi understands that it is important to have a place where students and members can talk about the subjects introduced in the course materials. By doing this, they can have access to valuable information not just from the course creator but also from their fellow pupils.
For years, creators have used a different platform for this job like facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community can be a standalone product, those people who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
In general, the Community feature is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is one of the reasons why Kajabi is the greatest one-stop shop for your online business today.
Based on your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all the lessons at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials gradually instead of pouring it all at once. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a great way to keep the student interested in returning to review the page and check whether a new content material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the students from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all of the lessons. This is a good way to set up their heads to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Yoga Kajabi
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. This way, you’ll know at what stage your students became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Yoga Kajabi
The information generated here is the normal percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your movie and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student can keep the video in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools that you could use to create better videos in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code in order to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will appear in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize this photo unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache because just like the picture on top of the article, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There is also the issue of the absence of an image bank when you decide to upload a photo. Suppose you want to add an image into your blog which you currently have in one of your other articles. You wouldn’t be able to access that photo in the upload option, so when you need that added to another post, you’ll need to get it in your computer or in Google Drive or you’ll have to download the picture again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, then you have to actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you have used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Yoga Kajabi
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the exact same number of paying clients. This is actually an improvement on the famous sales funnels where a large number of leads would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that specific pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it gives a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is extremely effective in generating leads and in following up on these leads to turn advertisements into sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince the person to finally purchase the product.
Due to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Yoga Kajabi
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Thus, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Rather than selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will prompt you to decide on a title for that offer, the product that you will include, and the price. Take note that at this stage, you may just choose 1 product, but do not worry because in the subsequent pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it will lead you to a page that will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to test out your merchandise for a certain number of days. Additionally, it gives you the option of how often you will bill your client.
It also lets you choose the currency you would like the price to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, generally, we believe that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Yoga Kajabi
The cheapest Kajabi plan starts at $119 if you opt to be billed annually. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s definitely a great place to begin, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three courses and one website, and you may only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it does not include some of the most important marketing tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Yoga Kajabi
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Yoga Kajabi
The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential buyers. When you are serious about developing your business, you will need the support of your fellow creators so you can tap into their audience as well. This is one of the easiest ways to develop a following since you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who aren’t doing well on the examinations. Yoga Kajabi
As a creator, we are aware that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so in the event you would like to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Yoga Kajabi
Now this is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to two million. We’d want it would also be unlimited just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed annually.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a fantastic amount of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Yoga Kajabi
If you’re someone who is not new to the course-creating organization, you may have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact that your current members need to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Conclusion Yoga Kajabi
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which allows the beginner to easily grow his eLearning business.
There aren’t much technical skills necessary to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.